Nationaal Museum van de Speelkaart - Identity and Advertising Project
Identity and Advertising assets designed for the Nationaal Museum van de Speelkaart (NMVDS), a museum for playing cards in Belgium.
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This is a brand standards poster for the NMVDS. It includes the logo, icon, color palette, fonts, imagery guidelines, and voice guidelines. I wanted to go for a classic grayscale and red color palette to invoke the idea of playing cards and I wanted to create an icon that would be reminiscent of traditional face-cards.
This set of advertisements is specifically for an event at NMDVS called the National Lottery Collection: Card Players in the Arts. The paintings used in the advertisements are ones that are shown in the museum for the event and edited to follow the brand guidelines and fit the tone.
To the left is a magazine advertisement for NMDVS and below is an outdoor poster advertisement. The imagery and tone in both follow the guidelines laid out in the brand standards poster above.
This is an example of the online advertising scheme for NMDVS. They primarily advertise on tourism sites in Belgium to attract guests to come to their museum and events.